A nicotine pouch is a small bag under the upper lip, on the gum. It stays there while it is used, then it is taken out and thrown away. It is not lit and it is not swallowed. People call the can snus. On this shelf the bag has no tobacco leaf, and the card still states the milligrams in that one bag.
Contents
Under the lip
The word snus is older than this bag. On a Swedish tin it usually means a portion of tobacco. The split is in what snus is.
You park the bag under the upper lip, on the gum. It stays there while you are using it. Saliva wets it. When you are done you take the bag out and throw it away. You do not swallow the bag.
One pouch. It sits on the gum. The bag comes out when you are done.
A cigarette is a different object, with a light and a stub. This bag does not burn. White is the colour of the pouch material. It is not a strength grade. If a dentist has told you no nicotine, a white bag is still nicotine. The shop is not the clinic.
The big number is usually the filling
The can prints two nicotine figures. Milligrams per gram is how concentrated the filling is. Milligrams per pouch is what that one bag holds. You will usually see the large number first. On a lot of tins that large number describes the filling, not the bag in your fingers.
Garant Ice Cool is the cold mint where the sum is tidy. Slim pouch, 35 mg/g, 17.5 mg, 0.5 g, 27 in the can. Half a gram times 35 is 17.5. The price on 11 October 2026 was €3.55. Thirty-five on that tin is the concentration. The bag under your lip is 17.5 mg. Reading the 35 as the portion is how a slim can gets called a 35 mg pouch.
Garant Ice Cool Light is the same moist slim format. Same 0.5 g, same 27 pouches, same mint name. It prints 11 mg/g and 4.8 mg, €3.97. Carry the printed 4.8. The bag looks like the other Ice Cool if you only glance at the tin. The portion does not. Shopping by the words Ice Cool has not yet bought you a dose.
The card is silent on minutes. It will not tell you to keep the bag in for twenty minutes or for forty. It will not tell you to wait until the flavour dies. Anyone who gives you a clock is telling you about their own mouth. You take the bag out when you are done with it. The next bag, if you take one, is another portion.
Sometimes it is not a bag
The other object with a mint name is a dry film. Garant Ice Cool strips are 7 mg per strip and 66 strips in the pack, €3.97. They do not list milligrams per gram, because there is no gram of pouch to divide by. A thin film can feel sharp. Sharp is not 17.5 mg with the water pressed out.
A strip prints one nicotine figure, 7 mg. A pouch prints two.
Seven against 17.5 is two products that share a flavour name. If you wanted the damp bag, the film will not supply it. If you wanted the smaller number, read the 7 and stop there.
What you are holding
Bag or film, first. Then milligrams in one pouch. Then the weight, so you can see whether the concentration and the portion are talking about the same bag. Flavour after that. The word snus last, because it will not tell you which of those you are holding.
A white can that someone called snus and then called mild is still whatever the card prints. If that is not the number you wanted, the colour of the tin will not correct it. If you came for tobacco, this shelf is the wrong shelf.
The button opens the Garant assortment.